E-Commerce: What Type of Shopping Cart Do You Need?


Before you take on the daunting task of figuring out which shopping cart is best for your business, it’s important to identify the key attributes of your ideal for your business needs. Below are a few features to consider as well as a few links to some online shopping cart sites. (Psssst. There are HUNDREDS of shopping cart sites, and I’m not going to list all of them here, so get it in touch with Pegleg Web Designs if you want to explore more options).

Social Networks

Since we can all agree that social networks are here to stay, and it’s not like a leg warmer trend from the 1980′s, you should have a dependable shopping cart for all types of social situations. At the very least, the shopping cart should have the ability for social sharing, because this function on it’s own increases your business since that’s what social networking it all about: Sharing and providing information amongst others, as well as reviews of products and services.

One of the most social adept shopping cart solutions comes from Volusion, which offers clients the ability to select and include sharing buttons for more than 250 social channels, including a “pin it” button for Pinterest. Volusion also offers a social store feature which integrates with Facebook and allows merchants to list their products directly on their facebook pages and run promotions. Merchants can also post status updates onto Facebook as well as Twitter from the Volusion admin screen.

Other shopping carts with good social skills (and I don’t mean holding a knife and fork correctly), are: ShopVisible, PinnaclecartFortune 3, 1ShoppingCart and ShopIgniter.

Mobility

If you’re ready for a real commitment, your shopping cart should have a feature for mobile capability.

Smart phones and tablets are on the rise, so your e-commerce site and shopping cart should be capable to be mobile friendly. Big Commerce, 3dcart, CoreCommerce and Shopatron provide merchants with the ability to create mobile optimized websites along with secure checkout functionality. Shopify and other vendors also offer a mobile app that allows merchants to check sales stats, view products, orders and customer data while on the road.

Support

Enhancing your shopping cart once you get up and running is like going to the shopping mall and picking out accessories with that new outfit you just bought. Adding additional functionality to your shopping cart that you didn’t need at first, or possibly it’s a new function that has been added since you initially built your shopping cart allows you to enhance your platform with apps that range from creating a better customer experience to tools that track essential analytics.  Magento is a shopping cart that provides a merchant the opportunity to increase sales and boost customer retention by offering rewards programs on their site.

Other Stuff To Consider

Before you decide to jump into ecommerce, make sure that whatever cart you provide, it also gives you search optimization tools, image manipulation, order processing, inventory management and more. Also, don’t forget the most important thing: Getting the stuff out the door. Be prepared to have a shipper agreement, packing materials, and a staff on hand to ship out all of your products along with noting your return/refund policy on your website.

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